AI is transforming the creative world, opening up new possibilities in art, music, and storytelling. It sifts through massive amounts of data, identifies patterns, and generates ideas at amazing speed. It’s learned from countless examples. This technology shows us that our creative potential is much bigger than we ever imagined.
The real criticism of AI is that iT just re-creates what has been done before. But in my experience, it can help us get past creative blocks. AI throws out fresh ideas. It can quickly generate multiple versions of a concept. This rapid prototyping means means that it is possible to test more ideas, fail faster, and find better solutions.
It is extremely boring talking to an AI but here is a summary after about 20 tries:
“We started by tossing around taglines like “AI: Fail smarter, create faster, and innovate continuously” and “AI: Fail smarter, create faster, and achieve the extraordinary,” but they fell a bit flat and felt too predictable. Your feedback was clear: we need something with more punch and unpredictability, akin to Nike’s “Just Do It.”
So, we pivoted and tried out taglines like “AI: Fail smarter, create faster, and turn the unexpected into reality” and “AI: Fail smarter, create faster, and challenge the possible.”
In the end:
“Fail smarter, create faster, and dare the impossible”
hit the mark perfectly. It’s bold, memorable, and exactly the kind of creative spark we were aiming for.
Eventually.
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