How do you get noticed?. Small businesses, not for profits, startups? It’s easy to believe that the goal of marketing is to get as much attention as possible, promote, maybe even shout. It’s tempting to focus on your story as the most important, and decide that your work is to share that story to everyone near you. You believe that your story is important. If you just tell enough people, write better, and make it clearer, use social media and you will be noticed.

But that’s not how the world works. Ideas that spread win. Build something remarkable, and then the conversations start. Remarkable means worth making a remark about.